Imaginary Articles

Case Study: 400,000 Views in 10 Days for Flippable


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When Flippable came to us for an explainer video, their mission was simple: turn America blue by building a movement to flip state legislatures.

But to do so, they had to convince people why state legislatures mattered – a very complex, complicated topic – and distill it to a succinct, catchy 90 seconds. And they needed to get this out quickly, right before the Virginia state primaries in June.

We got straight to work, focusing heavily on strategic thinking, and delivered the finished video just in time (actually, a week early).

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3 Crucial Tips for Writing a Non-Profit Video Script

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So, your non-profit (or cause, or organization) is finally making a video. Woohoo! It’s gonna help you do big things. Gain supporters. Secure funding. Launch your awesome mission out into the world!

But before any of that happens, you gotta write a script. And this is the MOST important part of your video. It doesn’t matter how fancy-schmancy your video is – it won’t amount to squat if the writing isn’t on point.

After working with tons of different organizations, it became clear that there were a few crucial tips that made all the difference between a good script and a GREAT one. Here are 3 of my favorite writing tips to make your video as effective, clear, and memorable as possible…

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How Long Should My Non-Profit’s Explainer Video Be?

How Long Should My Non-Profit’s Explainer Video Be?

So, you’ve decided that your organization needs an explainer video.

You’ve done your research, saw that video increases engagement tenfold, and are ready to bring your non-profit kicking and screaming into the 21st century.

But before you do anything else, you need to answer this first question: how long should the video be?

As with anything, there are no clear rules but there are some helpful guidelines that might make it easier for you to figure this out.

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8 Vital Stats for Social Impact Video

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These days, video is EVERYWHERE. On your Facebook feed, all over Google, Youtube. Seems like every startup, website, and blog has one, right?

At this point, you might be wondering, “But just cause everyone else is doing it…does our organization really need video? What benefits will it bring that we can’t get from a few blog posts or social media tweets?”

I’m glad you asked!

Leveraging video to get the word out is CRUCIAL these days, and is only becoming more important. But don’t take my word for it.

Here are 8 crucial video statistics that your social impact organization needs to know about and why…

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One Simple Way to Choose Between Animation or Live-Action Video

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When creating a video for your non-profit or social cause, there’s one important decision you gotta make first. Yes, before you even write a script or hire a production company:

What TYPE of video should it be? Animation or Live-Action?

Animated videos include illustrated cartoons, 3D graphics, motion graphics (like moving infographics), and even stop-motion.

Live-action is pretty much anything shot with actual video cameras and real people (like Hollywood).

Depending on which style you go with, your ENTIRE production process will be completely different. And so will your end product.

This sounds like a huge, frightening decision. But I’ve found that it’s actually an easy one as long as you’ve got 2 things figured out…

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