Imaginary Articles

Interviewed at SXSW: ‘Social good is on the rise’

SXSW Imaginary Lava Interview Jaemin Yi

This past week, I finally got to attend the madness that is South by Southwest (SXSW) – a set of film, interactive, and music festivals taking place over 10 days in beautiful Austin, Texas. I spent a lot of time at SX’s official Social Good Hub and met a lot of amazing people who are all motivated to make the world a better and happier place.

I also got the awesome opportunity to be interviewed by SXGoodGuys about Imaginary Lava and my thoughts on social good entrepreneurship. Check out the quick article below…

read more

3 Crucial Tips for Writing a Non-Profit Video Script

writing-non-profit-video-script

So, your non-profit (or cause, or organization) is finally making a video. Woohoo! It’s gonna help you do big things. Gain supporters. Secure funding. Launch your awesome mission out into the world!

But before any of that happens, you gotta write a script. And this is the MOST important part of your video. It doesn’t matter how fancy-schmancy your video is – it won’t amount to squat if the writing isn’t on point.

After working with tons of different organizations, it became clear that there were a few crucial tips that made all the difference between a good script and a GREAT one. Here are 3 of my favorite writing tips to make your video as effective, clear, and memorable as possible…

read more
39 Tips to Get Amazing Results with Your Nonprofit’s Social Media Strategy

39 Tips to Get Amazing Results with Your Nonprofit’s Social Media Strategy

Nowadays it’s not about which social media networks are the most popular but about which social media networks are the best for YOUR business and niche.

Social media has infiltrated our lives. It has become the ’brand building’ prodigy tool so don’t waste your time wondering if it’s just a buzzword or a passing marketing phase. As statistics show, it’s the most influential tool you have to increase your visibility in this chaotic virtual life of opportunities.

But, as a general rule, a simple know-how isn’t enough. You need to showcase that certain ’je ne sais quoi’ that makes you stand out.

Here are 39 amazing tips on how to choose a social media strategy that is relevant to your needs and will ultimately benefit your business.

read more