How Long Should My Non-Profit’s Explainer Video Be?

How Long Should My Non-Profit’s Explainer Video Be?

So, you’ve decided that your organization needs an explainer video. You’ve done your research, saw that video increases engagement tenfold, and are ready to bring your non-profit kicking and screaming into the 21st century. But before you do anything else, you need to...

Case Study: 400,000 Views in 10 Days for Flippable

When Flippable came to us for an explainer video, their mission was simple: turn America blue by building a movement to flip state legislatures. But to do so, they had to convince people why state legislatures mattered – a very complex, complicated topic –...

8 Vital Stats for Social Impact Video

These days, video is EVERYWHERE. On your Facebook feed, all over Google, Youtube. Seems like every startup, website, and blog has one, right? At this point, you might be wondering, “But just cause everyone else is doing it…does our organization really need video? What...

One Simple Way to Choose Between Animation or Live-Action Video

When creating a video for your non-profit or social cause, there’s one important decision you gotta make first. Yes, before you even write a script or hire a production company: What TYPE of video should it be? Animation or Live-Action? Animated videos include...