Imaginary Articles
Case Study: Securing a $60.5 Million Victory for Childcare with MomsRising
We teamed up with MomsRising to tackle a big challenge: New Hampshire’s complicated childcare laws.
Our goal?
Craft an explainer video that cleared up the confusion surrounding the Child Care for NH Working Families Act.
And made sense to everyone— from parents running on too little sleep to legislators with too little time.
The impact? It was huge.
Case Study: 400,000 Views in 10 Days for Swing Left
When Swing Left (formerly Flippable) came to us for an explainer video, their mission was simple: turn America blue by building a movement to flip state legislatures.
But to do so, they had to convince people why state legislatures mattered – a very complex, complicated topic – and distill it to a succinct, catchy 90 seconds. And they needed to get this out quickly, right before the Virginia state primaries in June.
We got straight to work, focusing heavily on strategic thinking, and delivered the finished video just in time (actually, a week early).
3 Crucial Tips for Writing a Non-Profit Video Script
So, your non-profit (or cause, or organization) is finally making a video. Woohoo! It’s gonna help you do big things. Gain supporters. Secure funding. Launch your awesome mission out into the world!
But before any of that happens, you gotta write a script. And this is the MOST important part of your video. It doesn’t matter how fancy-schmancy your video is – it won’t amount to squat if the writing isn’t on point.
After working with tons of different organizations, it became clear that there were a few crucial tips that made all the difference between a good script and a GREAT one. Here are 3 of my favorite writing tips to make your video as effective, clear, and memorable as possible…
How Long Should My Non-Profit’s Explainer Video Be?
So, you’ve decided that your organization needs an explainer video.
You’ve done your research, saw that video increases engagement tenfold, and are ready to bring your non-profit kicking and screaming into the 21st century.
But before you do anything else, you need to answer this first question: how long should the video be?
As with anything, there are no clear rules but there are some helpful guidelines that might make it easier for you to figure this out.
8 Vital Stats for Social Impact Video
These days, video is EVERYWHERE. On your Facebook feed, all over Google, Youtube. Seems like every startup, website, and blog has one, right?
At this point, you might be wondering, “But just cause everyone else is doing it…does our organization really need video? What benefits will it bring that we can’t get from a few blog posts or social media tweets?”
I’m glad you asked!
Leveraging video to get the word out is CRUCIAL these days, and is only becoming more important. But don’t take my word for it.
Here are 8 crucial video statistics that your social impact organization needs to know about and why…
One Simple Way to Choose Between Animation or Live-Action Video
When creating a video for your non-profit or social cause, there’s one important decision you gotta make first. Yes, before you even write a script or hire a production company:
What TYPE of video should it be? Animation or Live-Action?
Animated videos include illustrated cartoons, 3D graphics, motion graphics (like moving infographics), and even stop-motion.
Live-action is pretty much anything shot with actual video cameras and real people (like Hollywood).
Depending on which style you go with, your ENTIRE production process will be completely different. And so will your end product.
This sounds like a huge, frightening decision. But I’ve found that it’s actually an easy one as long as you’ve got 2 things figured out…
Interviewed at SXSW: ‘Social good is on the rise’
This past week, I finally got to attend the madness that is South by Southwest (SXSW) – a set of film, interactive, and music festivals taking place over 10 days in beautiful Austin, Texas. I spent a lot of time at SX’s official Social Good Hub and met a lot of amazing people who are all motivated to make the world a better and happier place.
I also got the awesome opportunity to be interviewed by SXGoodGuys about Imaginary Lava and my thoughts on social good entrepreneurship. Check out the quick article below…